Welcome to the second day of this blog post series! This week I'm sharing the top 5 things I'm focusing on this year and today is a good one.
I've had this One Sweet Day in May brand for awhile now and honestly, I still wholeheartedly love it. It has been a little piece of me since May of 2015 and I know it can only get better from here. After reassessing my brand I've decided to give it a makeover this winter. My clientele is the driving force behind this move and by sprucing up this online space as well as my wedding experience it can only serve my brides and grooms better. That is my number one goal, after all, making sure my brides have a remarkable planning journey that ends in an equally remarkable wedding day.
I wanted to give you a little sneak of the pretty and inspiration behind what will be the new One Sweet Day in May. Think softer, more romance, the introduction of neutral colors, and delicate details. I'll be introducing a brand new logo with the help of English Tea Paperie and Sincerely Amy Designs and The rebrand will go along with my studio move to the downstairs of our house (finally!) A sweet little space that will house both Ruffled Lane and One Sweet Day in May and be a little retreat to welcome brides into for design meetings and consultations.
This rebrand is focusing on collateral and tangible goods as much as it is a new look. I'm thrilled and counting down the minutes till I get my hands on new letterpress business cards and notecards as well as new look books to send over to potential brides. New brides will also be receiving branded welcome packets and a newly streamlined experience. Oh my guys, this is going to a game changer.
Here's a look into my brand inspiration board. It's going to be amazing.
The tentative launch date for the new brand is March 1st. Stay tuned for behind the scenes of everything (including the new office!)
With Love,
Michelle